Our Mission
The California Vape Alliance is the unified voice for responsible vape retailers across the state. We work directly with lawmakers, regulators, and industry stakeholders to advance fair policy, protect compliant businesses, and eliminate illegal black-market activity that undermines legitimate retailers and public trust.
Legislative Advocacy
Member Support
Industry Education
California’s vape retail industry faces some of the most complex regulations in the nation. Independent retailers are up against shifting legislation, black market competition, and increasing compliance demands. The California Vape Alliance exists to level the playing field. We fight for your right to operate legally, compete fairly, and serve your customers with confidence.
Illegal vape products flood California’s market every day, undercutting legitimate retailers who play by the rules. CVA works alongside state regulators and law enforcement to crack down on unlicensed sellers and counterfeit products. When you join CVA you are not just protecting your business. You are helping clean up the entire industry for every compliant retailer in California.
How We Support Our Members
CVA represents California vape retailers directly in Sacramento. We engage with state lawmakers and regulators to shape fair, evidence based policies that protect compliant businesses and support the industry.
CVA members receive real time updates on California legislation, compliance guidance, and access to a statewide network of retailers committed to operating responsibly and professionally.
We keep our members informed and prepared. From regulatory changes to best practices, CVA provides the knowledge and tools vape retailers need to stay compliant and competitive in California.
Ready to Protect Your Business?
Join hundreds of California vape retailers who trust CVA to fight for their rights in Sacramento. Membership is your strongest defense against unfair legislation and black market competition.